Facebook is testing out a lightweight, non-intrusive ad model for Facebook Messenger, setting the stage for better brand engagement on the popular messaging platform.
Izzo most recently worked as the paper's digital news deputy and has been with the paper since 1999. "His mandate is to rethink all our mobile products, especially the core WSJ app and mobile web site, as well as running–and expanding–the t...
AOL is continuing its shift towards mobile with the release of a new platform for mobile application developers that provides them with a comprehensive suite of capabilities related to marketing, inventory, ad buying and more.
Analysts BIA/Kelsey say U.S. mobile ad spending will grow from $33 billion in 2016 to $72 billion by 2021, a 17% CAGR, while location-targeted mobile ads are projected to grow from $12.4 billion in 2016 to $32.4 billion in 2021.
HTC Vive is launching VR for Impact, a $10 million effort to drive the development of virtual reality technologies that have a positive impact on the world and on society.
The New York Times has teamed up with IBM to launch T Brand Studio AR, the newspaper's first augmented reality app. The app's first project is "Outthink Hidden," based on this month's film Hidden Figures.
With Facebook and Google controlling much of how readers consume news, The Wall Street Journal devised a weighted open rate — one that discounts devices that hadn’t opened the paper’s app in more than two months. The Journal has used ...
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