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Mobile Minutes: Germany fines hate speech; Alphabet jargon; Netflix takes aim at studios; Sound wave phone hacks

By | March 14th, 2017|Mobile|

Today in mobile minutes – Germany plans to fine social media sites over hate speech; Alphabet's Jigsaw wants to explain tech jargon to you; Netflix tries to outdo theaters with films a studio can envy; It’s possible to hack a phone with sound waves, re...

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Mobile Minutes: Venmo underground; Intel acquires Mobileye; Bitcoin miners revolt; Miscue challenges Amazon

By | March 13th, 2017|Mobile|

Today in mobile marketing – Venmo: The secret, hip social network you've never heard of; Intel's $15 billion purchase of Mobileye rewrites driverless landscape; Bitcoin miners signal revolt amid sluggish blockchain; Miscue calls attention to Amazon’s d...

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Groupon’s new ad campaign targets millennials through digital content outlets

By | February 26th, 2017|Mobile|

Groupon’s latest advertising campaign, aimed at “working millennials and traditional power users,” is getting at the cohorts where they reside, launching creative on online content outlets such as YouTube, Hulu and Crackle.

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48pc of American adults think Snapchat is just a fad: report

By | February 23rd, 2017|Mobile|

With Snapchat’s looming IPO the talk of both Wall Street and Silicon Valley, many analysts calculating about the company’s long-term profitability should heed a new report from Fluent that casts doubt on Snapchat’s supposedly optimistic consumer percep...

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How Snapchat rode marketing to the biggest IPO valuation since Facebook

By | February 5th, 2017|Mobile|

Last week, Evan Spiegel and co. announced that Snap Inc. has finally filed for an initial public offering, and market analysts have since been postulating on how much of its prospective $25 billion valuation can be attributed to advertising.

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