Archive for the ‘Mobile Marketing’ Category

Mobile Commerce Daily today – Macy’s showcases Impulse collection through shoppable mobile campaign; EBay propels mcommerce efforts with same-day delivery app update and expansion.

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Tanning salon chain Seattle Sun Tan is seeing some initial success with its SMS program as a result of promoting its mobile initiatives through in-store and digital calls-to-action.

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The mobile ecosystem has grown by leaps and bounds over the past few years, and with new technologies emerging, marketers are given endless opportunities to reach consumers in unique ways. However, now is the time to fully leverage the power of the med…

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The mobile ecosystem has grown by leaps and bounds over the past few years, and with new technologies emerging, marketers are given endless opportunities to reach consumers in unique ways. However, now is the time to fully leverage the power of the med…

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Luxury Daily today – Vertu exec: Mobile consumers desire sensory brand experience; Proposed luxury counterfeiting bill drills consumers, sparks awareness.

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Mobile Commerce Daily today – EBay drives last-minute Father’s Day gift purchases via same-day delivery app; The Container Store increases mobile traffic by 62pc in past year.

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Luxury Daily today- IWC exalts Mercedes-AMG partnership with mobile ad; Dior broaches fall collection with commercials, social media.

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Business models focused around in-application payments will contribute to significant growth for mobile and portable gaming, according to a new report from App Annie and IDC.

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Amazon, Toyota and Google had more unique mobile ads than any other brands between July 2012 and March 2013, making them the top three biggest mobile advertisers, according to a new report from Competitrack.

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In a significant reworking of its iAd offering, Apple recently dropped the minimum spend to $50 and introduced self-service tools as it looks to open up the platform to a much wider base of potential advertisers.

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