Archive for the ‘Mobile Software & Technology’ Category

Apple will be looking to put the thrill back into its mobile strategy at next week’s annual conference for developers, where the company is expected to unveil an update for its mobile operating system and possibly a music subscription service.

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The Natural History Museum of Los Angeles County is using augmented reality in its posters throughout the city to offer consumers exclusive content and prizes.

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Motorola is making its latest smartphone, the Moto X, at a facility in Texas and Apple is talking more about manufacturing in the United States. Coupled with ongoing issues at some overseas manufacturing plants, it is possible to imagine more smartphon…

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The battle for the mobile homepage appears to have claimed another victim, with Facebook Home looking like a flop a month after its launch.

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As YouTube expands its focus to include premium video, mobile is likely to play a key role in how the content is consumed and in attracting big brand advertisers.

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Even though QR codes still represent the majority of print-to-mobile activations in print and retail, brands and publishers are not clamoring to use the technology like they once did.

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The rumors mills are in overdrive, with industry watchers predicting that Amazon and Facebook are both planning to develop smartphones. The use case for a Facebook device is the most questionable, while Amazon’s biggest hurdle with such a strategy is likely to be getting the device on retail shelves.

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Apple has been awarded a new patent related to an augmented reality system, making it the latest handset manufacturer to place a bet that the technology will play a key role in next generation mobile experiences.

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While Apple’s star in the smartphone market continues to ascend, recent numbers suggest the company’s influence in the tablet category is increasingly under attack from Android devices.

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Google is providing free public Wi-Fi in New York’s Chelsea neighborhood, a move that will support the community and open up opportunities for marketers to reach residents and visitors to the area.

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