With a little planning, everything that happens in your industry can create link building opportunities. This template for planning is simple yet extremely effective in helping your public relations and link building activities work together.
Read more →Marketing automation can have a huge impact on your conversions and new business. It can improve the way your organization handles prospects and help improve activities and performance from initiatives like SEO, SEM, social, and content marketing.
Read more →Brands in financial services, insurance, health care and other highly regulated industries must adopt compliant social media strategy and processes or risk big losses in search visibility. Here’s how brands can harness the power of social signals.
Read more →At Google I/O, Google Analytics introduced a new feature that’s quite a big deal to Premium Analytics users. Google is now giving Analytics Premium users the ability to use Google BigQuery to crunch their analytics data and other offline data sets.
Read more →Pinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins. But this move is really seen as Pinterest working better with brands who get their products pinned frequently.
Read more →Google’s search market share dropped slightly once again (from March’s 67.1 percent to 66.5 percent), with Bing and Yahoo slightly edging up. Microsoft’s Bing saw the biggest increase with a total search market share of 17.3 percent.
Read more →Want to build market share at the expense of your SEO enemy? Use this template to compare and contrast your content strategy and SEO performance with that of your dreaded SEO foe and come up with a way to vanquish them once and for all!
Read more →A new analysis suggests establishing Google authorship has moved past the early adopter stage and those marketers who have not yet established authorship and who are not regularly sharing content on Google+ would be wise to do so.
Read more →The Google Analytics Language report is great for understanding your users and how activity might be different for various languages. Learn about how this data is collected and find out how you can use this data to your advantage.
Read more →Digital ad campaigns drive both brand and sales lift. The methods of evaluating the delivery and performance of campaigns are rapidly improving as we consider three aspects of measurement: ad viewability, branding lift, and sales lift.
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