We have the capability to setup and manage a paid search campaign. Our primary platform is Google AdWords and we specialize in developing ‘high-performance’ campaigns that focus on driving down the cost you pay per click, improving click-through-rate and more importantly delivering targeted traffic to your website that converts into customers.
Paid search marketing is a great way to boost visibility whilst organic search engine optimization techniques are being put into practice. PPC provides a channel for testing keywords and how users react to them; weaving this information gleaned into the organic SEO campaign thereby optimizing both simultaneously.
Our tried and tested process is to commence paid search marketing campaigns with keyword research, looking for less competitive keywords which are likely to convert into customers. We base our keyword lists on research, knowledge and language analysis to determine keywords that will be suitable for advertising your business.
We then build the campaign creating Ad groups with closely connected keyword variations and a series of text adverts for each keyword. We will then manage and optimize the campaign to ensure the best performing ads are shown more dominantly and slowly phasing out the weaker adverts and worst performing keywords. We will also work closely with you to ensure the maintenance and improvement of campaign landing pages, making suggestions for alterations in order to improve conversion.
We usually recommend clients assign a testing budget (particularly if they are new to paid search marketing) as this will then be allocated accordingly to help us build up some data and really ascertain the areas to invest more heavily in. This ensures minimum waste and a truly high-performance campaign in the long run.