NEW YORK – An analyst at Forrester's Forum for Customer Experience Professionals East stressed that in the age of the consumer, relationships determine success, as they are the last remaining source of competitive advantage.
NEW YORK - Marketers evaluating responsive Web design need to begin with its functionality on mobile devices as their first consideration, said Ken Harker, senior consultant at Keynote, in a presentation June 19 at the Mobile Research Summit: Data & Insights 2014.
MapQuest and MLB.com are collaborating on digital video, in-app integrations and other content intended to enhance baseball and travel experiences, including an original online video series and Gameday Guides that are available from smartphones.
Apple’s opening day for its annual Worldwide Developer Conference failed to generate the kind of excitement the brand needs but still included some noteworthy enhancements for applications, such as video walk-thrus in the App Store and better interoperability between apps.
With some of the first entries in the wearables category failing to set the world on fire, the next round of devices could feature a stronger fashion sense.
Adidas Group continues its mobile social run with a new platform for the Reebok brand intended to serve as a hub for athletes as well as a bluetooth-enabled Adidas soccer ball that links to a smartphone.
A study by mobile engagement provider Mobiquity Inc. has found that 55 percent of today’s mobile health application users plan to introduce wearable devices to their health monitoring over the next few years.
Apple’s reported interest in acquiring Beats Electronics for $3.2 billion could pave the way for a push into the wearables category, with headphones as the smart device instead of a watch or glasses.
A Microsoft campaign last year that leveraged swiping and typed-in keywords highlights the need for marketers to develop more interactive campaigns to build up brand awareness and recognition.
Nutrisystem introduces a flexible digital weight loss application for do-it-yourself dieters, the emerging post-structured meal plan community looking for instant coaching and advice to maintain their weight loss goals.