Why are mobile email open rates declining?
Mobile email opens appear to be plateauing with less than half of emails opened on a mobile device in November, down from last year when the rate topped 50 percent, according to new data from Return Path.
2 Billion Smartphones Worldwide By 2016
The number of smartphone users worldwide will surpass 2 billion in 2016, according to new figures from eMarketer—after nearly getting there in 2015. Next year, there will be over 1.91 billion smartphone users across the globe, a figure that will ...
Mobile Truly The Future Of Advertising
A slew of advertising forecasts for the next few years were released this week, and all of them basically say the same thing, writes Bill Cromwell. Next year ad spending will be solid. Digital will get a bigger chunk of spending. Print is in a deep hur...
Local Media: Time To Start Testing Beacons
As more retailers around the globe deploy beacons, we end up with a network of physical places, each with its own digital bookmark. Knowing this digital footprint of locations empowers publishers to understand how an opted-in audience navigates through...
Kiip integrates Apple Pay with rewards-based ads for direct sales
Kiip is the first mobile advertising platform to integrate Apple Pay, enabling brands to make their rewards for engaging with an ad instantly redeemable.
Mobile Minutes: Instagram; Apple and IBM; Google Hangouts; Facebook
Today in mobile marketing - Instagram crosses 300 million users, edges past Twitter; Apple and IBM just showed everyone the future of enterprise; Google Hangouts app offers quick answer to ‘Where R U?’; Facebook challenges Twitter with savvy update to trending topics.
Twitter’s growing influence on ticket sales reflects spontaneous shopping trend – Mobile Commerce Daily
Mobile Commerce Daily today - Twitter’s growing influence on ticket sales reflects spontaneous shopping trend; EBay draws inspiration from Pinterest for iPad commerce app.
YSL Beauté creates bespoke tutorials using Google Glass – Luxury Daily
Luxury Daily today - YSL Beauté creates bespoke tutorials using Google Glass; Luxury is the seventh largest European economy.
Mobile security advances, but threats still loom
While mobile payments security is improving – a trend that has not gone unnoticed by payments professionals or consumers – with even more enhancements on the horizon, the number of breaches could still increase before the situation improves.
NYT Wants More Native Ads On Mobile
Just 10% of The New York Times digital advertising revenue was from mobile ads in the third quarter, but more than half its digital traffic came through mobile devices. Although mobile ad revenue is "growing rapidly," this gap represents a "significant...