Mobile internet is all about big numbers. Revenue will more than triple to $700 billion by 2017, there was over $19 billion invested and $94 billion exits in the last 12 months, average sector returns were up to 15.6x all of the money invested over the...
Apple ranked as the top smartphone manufacturer with 41.9% OEM market share, while Google Android led as the #1 smartphone platform with 52.3% platform market share in October 2014 data released last week by comScore. Facebook ranked as the top individ...
Mobile Commerce Daily today - Starbucks brews iBeacon strategy to support premium coffee play; Can in-store mobile save the day as retail foot traffic plummets?
Luxury Daily today - BMW seeks aspirational consumers with drive share application; In China quality, exclusivity outweighs price when purchasing luxury goods: survey.
Today in mobile marketing - Barnes & Noble, Microsoft end Nook Media pact; Disney new mobile educational game apps will link to toys; What our tech giants should learn from Chinese app design; Going from smart to smarter.
Virginia Lottery is leveraging mobile messaging to enhance security and communication for players while building game engagement.
Following years of questions about its role in mobile advertising, Yahoo is now poised to challenge Twitter’s role as the third-largest mobile advertising platform and could even take on Facebook and Google if it plays its cards correctly.
Many publishers have developed mobile apps that deliver a better user experience than their mobile Web sites. Getting people to use your app instead of your mobile Web site can increase user engagement with your publication. Padraic Woods, Mobile Devel...
Beacon technology has advanced to allow third-party apps into the ecosystem, and some couponing apps have already taken advantage of that development. This same door is now open for publishers, writes Michael Depp, and publishers need only look at thei...
Luxury Daily today - Montblanc authenticates consumer interactions with WeChat moon phase effort; Madison Avenue boutiques join forces for charitable shopping event.