Fraudulent Ad Sources To Be Identified

The Trustworthy Accountability Group, an advertising industry initiative, Monday announced plans to create a database of domains that have been identified as known sources of fraudulent bot traffic for digital ads. Some believe that not enough is being done. After all, the average U.S. adult got three data breach notifications in 2014, per Experian data, and a recent Google study found that 192 deceptive Chrome extensions affected 14 million users.