How to craft a successful mobile-driven PLA search campaign

by netGALAXY Studios | Feb 12, 2014 | Mobile

As use of Google product listing ads skyrocketed this past holiday season, learning how to maximize this emerging search opportunity is becoming top of mind for retailers.

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li:not(.menu-item-has-children):not(.dipi-cta-button-menu-item) > a > span:after,.grow_above_and_below_left .et-fixed-header #top-menu li:not(.menu-item-has-children):not(.dipi-cta-button-menu-item) > a > span:before{background-color:#fff !important}.grow_below_center #top-menu > li:not(.menu-item-has-children):not(.dipi-cta-button-menu-item):not(.centered-inline-logo-wrap) a > span:after,.grow_above_and_below_center #top-menu > li:not(.menu-item-has-children):not(.dipi-cta-button-menu-item):not(.centered-inline-logo-wrap) a > span:after,.grow_below_center .et_pb_menu__menu > nav > ul > li:not(.menu-item-has-children):not(.dipi-cta-button-menu-item) a > span:after,.grow_above_and_below_center .et_pb_menu__menu > nav > ul > li:not(.menu-item-has-children):not(.dipi-cta-button-menu-item) a > span:after{content:"";display:block;background:#fff;width:0;height:2px;left:50%;position:absolute;top:26px;transition:all .3s ease-in-out;opacity:0;border-radius:0px}.grow_above_and_below_center 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