In the latest sign that marketers are diversifying social media investments, new research shows that brands such as KFC and Lexus drove significant engagements on Instagram during March Madness despite not being official sponsors, according to Origami Logic.
Recent Posts
- The “Fan Voyage”: How Mobile Apps are Revolutionizing the Live Event Experience
- The Ultimate Guide to Custom Mobile App Development: Everything You Need to Succeed
- Beyond the Build: Calculating the Real ROI of Your Custom Mobile App
- 7 Mistakes You’re Making When You Hire Mobile App Developers (and How to Fix Them)
- The Secret Sauce of Success: Why User-Centric Design Is Non-Negotiable for Your App