Mag Readers Want Online Content Quickly

Magazine readers want quicker, easier access to content that doesn’t make them flip through pages, eMarketer finds via research from The Association of Magazine Media. That same research found the U.S. magazine audience grew 9.3% between December 2013 and December 2014, with a huge driver of that growth being video and mobile Web visitors. Video watchers in that period grew 41.8% and mobile Web visitors grew 76.8%.