While brands such as Mars and Procter & Gamble nailed creating mobile-specific social content in real-time during Sunday’s Super Bowl game, incorporating the medium into the $4 million TV ad continued to be a massive missed opportunity.
Recent Posts
- The “Fan Voyage”: How Mobile Apps are Revolutionizing the Live Event Experience
- The Ultimate Guide to Custom Mobile App Development: Everything You Need to Succeed
- Beyond the Build: Calculating the Real ROI of Your Custom Mobile App
- 7 Mistakes You’re Making When You Hire Mobile App Developers (and How to Fix Them)
- The Secret Sauce of Success: Why User-Centric Design Is Non-Negotiable for Your App