Nielsen’s U.S. music report on the first half of 2014 shows digital music consumption in the U.S. rapidly shifting from downloads to streaming, reports Josh Constine, On-demand streaming was up 42% over the first half of 2013, racking up 70 ...
Brands and retailers including Procter & Gamble, Johnson & Johnson and Budweiser leveraged mobile and social in visually focused campaigns during the first half of 2014 for brand-building and driving commerce.
Today in mobile marketing - Qualcomm bets on 'WiGig' technology with deal for Wilocity; Mixed predictions about wearables like smartwatches and Google Glass; Amazon would go to court to avoid FTC restrictions on in-app purchases; Why it's finally time ...
Mobile Commerce Daily today - Top 10 mobile in-store activations from the first half of 2014; Discover’s customer-service app also drives commerce.
Messaging and social entertainment app Line is beginning to gain with marketers following efforts from the likes of Disney and Maybelline, reflecting how brands are looking to engage with young mobile users in a fun way.
A new survey’s finding that a lack of quality data has replaced creative constraints as a major issue for mobile advertisers points to how organizations are embracing mobile’s critical role in the customer experience.
Twittter’s recent moves such as the launch of app install ads, the acquisition of TapCommerce and the introduction of Vine’s Loop Count point to how the social network hopes to put to rest concerns about its relatively smaller reach compared to Facebook and possibly gain the advantage with certain types of apps.
Today in luxury marketing: Top 10 luxury brand mobile marketers of Q2; Ferragamo uses microsite to depict global influence.
There was a double dose of good news in eMarketer’s mid-year ad forecast of 5% spending growth this year and 83% mobile growth over 2013, Rick Edmonds observes. But, he writes, newspapers and magazines struggle to offer competitive ad buys on the...
With more than half of Hard Rock International’s Web traffic derived from mobile devices, the hotel and restaurant chain is bringing a mobile focus to all of its Web properties, including its loyalty program.