Today in mobile marketing - Why mobile-first may not be the best strategy after all; Allstate testing smartphone app to monitor drivers' habits; Tencent's WeChat offers in-app mini shopping malls; Google takes steps to comply with EU's 'right to be for...
Is your news brand still trying to catch up to Google and Facebook in the mobile space? Steve Buttry offers observations about a new report from the American Press Institute and 10 steps toward transforming a company’s culture to one that embrace...
L’Oreal, Burger King and Nissan are among the brands leading the way so far this year in taking mobile advertising strategy to the next level through enhanced targeting, greater interactivity and native experiences.
Video consumption has truly gone mobile, with 75 percent of consumers watching videos on their smartphones and 87 percent watching on tablets, as opposed to desktop or laptop usage, according to IDG Global Solutions’ most recent Global Mobile Survey.
Apparel company Johnston & Murphy will consider adding mobile-specific marketing to its media mix now that it has revamped its Web site with responsive design.
General Electric Co. is shining a light on mobile’s role in the brand’s vision of the connected home with a new LED bulb that links to a mobile application and enables consumers to remotely control their home lighting from anywhere by syncing with their smartphones.
Today in mobile marketing - Twitter acquires AdTech's TapCommerce, rolls out app ads; World Cup breaks Super Bowl record on Twitter; Bitcoin to get more attention from U.S. Consumer Bureau; Tencent to buy nearly 20pc stake in 58.com; Google's mobile p...
Luxury Daily today - The RealReal resale value app helps justify purchase price; Top 10 brand social videos of Q2.
Mobile Commerce Daily today - Beacon deployments fail to leverage the technology’s full potential; 38pc use mobile frequently for remote check deposits: Bank of America.