netGALAXY Studios | Mobile App Development

B2Bs Face Mobile-first Future

PCs and laptops have remained the primary tools of the trade when in the office, eMarketer reports, but this paradigm is rapidly shifting, altering the budgets, strategies and tactics of B2B marketers. A new eMarketer report says workplace technology trends like “bring your own device,” which enables employees to use their personal smartphone, tablet or laptop on a company network, have contributed to the influx of smartphones and tablets in the office. 

 

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