BIA/Kelsey: Location-Targeted Mobile Ad Spend To Hit $32.4B In ‘21

Analysts BIA/Kelsey say U.S. mobile ad spending will grow from $33 billion in 2016 to $72 billion by 2021, a 17% CAGR, while location-targeted mobile ads are projected to grow from $12.4 billion in 2016 to $32.4 billion in 2021.