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Calkins Cluster Eyes $.5M in Video Revenue

A year ago, Calkins Media generated zero revenue from online video at its two newspapers in Bucks County, Pa. Today, it is bringing in $40,000 per month and area cable operators are eyeing its two daily newscasts as the nucleus of a potential hyperlocal news channel. “Digital video should be on every publisher’s radar screen,” says Mike Jameson, president and general manager of Calkins Media’s Philadelphia Region. “It’s growing, it’s not hard to get into, and it can be monetized.” A special report from Kathy Haley.

 

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