netGALAXY Studios | Mobile App Development

Fingerprinting trumps facial recognition for mobile marketers’ 2014 priorities

With the launch of Apple’s iPhone 5S and more consumer acceptance around using mobile for authentication this year, marketers will leverage mobile fingerprinting in 2014 to supercharge their strategies. However, with Facebook and L’Oreal betting on facial recognition, the technology should not be counted out completely.

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