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IAB: Mobile Ads Now $31.9B Industry

A new report from the Interactive Advertising Bureau finds that mobile advertising is now a $31.9 billion global business, up 65% last year, Lauren Johnson reports. But there’s a hitch: “The IAB’s findings paint a glowing picture of the state of mobile advertising,” she writes, “but they don’t show marketers which areas of display they should actually spend money on.

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