netGALAXY Studios | Mobile App Development

Inside NPR’s ‘Mobile-First’ Strategy

NPR’s new mobile site, launched in May, responds to the mainstreaming of mobile devices as a way of getting news. Although the screen is smaller, the experience is not. “Mobile isn’t about a smaller experience,” Brian Boyer, news apps editor at NPR, says. Mobile users “expect the whole Internet to work correctly. Our job is to make it work for them.”

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