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Mobile Minutes: Facebook leads news traffic; PayPal buys Modest; Viewable mobile ads; Apple Music retention

Today in mobile marketing – Facebook has taken over from Google as a traffic source for news; PayPal continues acquisition spree, buys ecommerce startup led by former Obama campaign CTO; Advertisers only want to buy viewable mobile ads, but sellers are waiting for standards; Apple disputes MusicWatch survey numbers on streaming retention.

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