It was bound to happen. With penetration of smartphones and tablets reaching significant levels in most Western European countries—eMarketer estimates that more than 47% of Western Europe’s mobile phone users will have a smartphone by the end of 2013—consumers are naturally transferring some of their online shopping and buying to these mobile devices.
According to a recent report from Adobe titled, “Online Holiday Shopping Forecast and Trends 2013,” 12.4% of all seasonal online sales in key Western European markets will be made on mobile devices this year. Mobile sales will be 68% higher than during the holiday period in 2012. The report assessed consumer spending patterns in Austria, Denmark, France, Germany, Italy, Netherlands, Norway, Spain, Sweden, Switzerland and the UK.
With penetration of smartphones and tablets reaching significant levels in most Western European countries—eMarketer estimates that more than 47% of Western Europe’s mobile phone users will have a smartphone by the end of 2013—consumers are naturally transferring some of their online shopping and buying to these mobile devices.
According to a recent report from Adobe titled, “Online Holiday Shopping Forecast and Trends 2013,” 12.4% of all seasonal online sales in key Western European markets will be made on mobile devices this year.
With penetration of smartphones and tablets reaching significant levels in most Western European countries—eMarketer estimates that more than 47% of Western Europe’s mobile phone users will have a smartphone by the end of 2013—consumers are naturally transferring some of their online shopping and buying to these mobile devices.
According to a recent report from Adobe titled, “Online Holiday Shopping Forecast and Trends 2013,” 12.4% of all seasonal online sales in key Western European markets will be made on mobile devices this year.