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People Spending Much More Time With Digital

The time most people spend with traditional media is plummeting, while they’re spending more and more time with new media. One exception to that is out of home advertising, reports Bill Cromwell. Despite the rise of digital media, time spent with out of home media is actually holding up quite well. It’s seeing slight gains, compared to steep declines seen by other traditional media, such as TV and radio. 

 

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