With only 38 percent of retailers investing in mobile marketing this year – down from 50 percent last year – a new report from BDO USA suggests that momentum is dying down for the medium as marketers find that they cannot prove mobile’s ROI.
With only 38 percent of retailers investing in mobile marketing this year – down from 50 percent last year – a new report from BDO USA suggests that momentum is dying down for the medium as marketers find that they cannot prove mobile’s ROI.