netGALAXY Studios | Mobile App Development

Snapchat’s Our Story drives emotional brand connections with personalized, crowdsourced content

While many sports marketers have flocked to social media application Snapchat’s “Our Story” feature to leverage crowdsourcing techniques and bring live events to large numbers of consumers, the strategy is likely to work well for brands in any sector as users appreciate seeing snippets of real experiences to fuel future participation.

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