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Survey Finds 82% Use Ad Circulars First

Print “circular ads” in newspapers have historically been one of the most effective retail advertising vehicles. And while retail is the top online advertising category, today, most “circular advertising” remains in print. A new survey from mobile shopping app Retale and location analytics platform Placed argues for accelerated migration of print circular ad content into digital formats and mobile, in particular, after 82 percent of respondents said they use circulars (in some form) before visiting stores

 

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