netGALAXY Studios | Mobile App Development

Twitter Advertisers Can Target Based On Apps

Twitter today introduced an advertising tool that enables targeting people based on the categories of apps they have installed on their phones. Martin Beck reports the company said the new targeting feature will allow app advertisers to reach people more likely to be interested in their companies’ apps. The feature also allows targeting of users in app categories related to those they have installed and combine with other Twitter ad targeting.

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