netGALAXY Studios | Mobile App Development

Why App Install Ads Here To Stay

If the rate of growth now holds, app install ad spending in the U.S. will reach $2.6 billion to $4.3 billion in 2014 and upwards of $11 billion in 2017, based upon eMarketer projections of the mobile display market. Some experts estimate app install ads now make up 30% to 50% of the mobile advertising market.

 

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