netGALAXY Studios | Mobile App Development

Why U.S. Carriers Struggle With Mobile Ads

The top three U.S. telecom carriers have begun operations to tap their user data pools for advertisers, but Telefónica, the Spanish telecom, beat them last week when it teamed with Blackstone to buy the technology behind MobClix. Mark Bergen observes that a variety of reasons are holding back the U.S. carriers.

 

 

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