Luxury Daily - Affiliate marketing offers alternative to crowded content marketplace: Forrester; Inside Chanel video details 130-hour haute couture process.
Today in mobile marketing – Super Bowl tests Twitter's dominance in ads paired with live TV; Fashion industry scrambles to find a use for Snapchat; AI is transforming Google search. The rest of the Web is next; IPhone 7 leak reveals significant design changes.
Super Bowl advertisers raced to release ads early on social media this year as they look beyond simply redistributing content to turning it into a key engagement strategy.
Mobile Commerce Daily today - Domino’s maintains spot as mobile-ordering innovator with Amazon Echo integration; Elizabeth Arden evolves as augmented reality’s sales influence grows.
Luxury Daily today - BMW partners with Moovit to extend mobility platform; Kenzo crafts time-bending narrative using iPhone.
Today in mobile marketing – AI chief to take over Google search engine; Facebook claims NFL social chatter strongly linked to TV tune-in; YouTube schedules original shows, movies for new paid service; By 2020, more people will own a phone than have electricity.
Mobile Commerce Daily today - 47pc want real-time promotions – few retailers offer them: report; StubHub rolls out in-app personalized ticket recommendation, relisting features.
Luxury Daily today - Jean Paul Gaultier takes cheeky look at fragrance factory in TV spot; Chanel most desirable brand among Chinese affluents: report.
Today in mobile marketing - Facebook’s WhatsApp hits 1B users; Apple’s shrinking impact in the smartphone industry; Wait, Google's 'moon shots' cost how much???; Under Verizon, AOL’s Tim Armstrong sees massive growth for mobile media, ads.
Groupon, StubHub and Spotify are among a multitude of marketers hoping to circumvent the anti-advertising attitude of consumers through a solution that effectively pairs mobile ads with publishers' content.