Mobile video ads poised to explode, but brands must make investment: L2 – Luxury Daily
Luxury Daily today - Mobile video ads poised to explode, but brands must make investment: L2; Zoolander infiltrates high fashion as film premiere approaches.
Mobile’s influence on offline sales continues to grow: Forrester – Mobile Commerce Daily
Mobile Commerce Daily today - Mobile’s influence on offline sales continues to grow: Forrester; Taco Bell ramps up secret product launch through mobile pre-order.
Mobile Minutes: Yahoo cuts costs; Levi’s Stadium; Binge flying; Xiaomi lands in US
Today in mobile marketing – Yahoo’s Marissa Mayer to unveil cost-cutting plan; Techiest Super Bowl ever: Silicon Valley's stadium girds for the big game; Get ready to binge-fly with unlimited flight subscriptions; Exclusive: US Mobile is the first legit Xiaomi, Meizu carrier in US.
Bulgari reveals ‘perfect mistake’ after more than a decade of waiting – Luxury Daily
Luxury Daily today - Bulgari reveals “perfect mistake” after more than a decade of waiting; Dolce & Gabbana recounts timelessness of rose in Sophia Loren-fronted film.
Mobile marketing week in review: Leaders vs. laggards
Many brands continue to underinvest in mobile while leaders such as MillerCoors and Coca-Cola up the ante for relevant experiences that engage millennials. For the full analysis, watch this video.
Mobile Minutes: Free iTunes Radio shuttered; Blizzard orders on Seamless; Ignoring ad blockers; Amazon’s shipping costs
Today in mobile marketing – Free iTunes Radio closes shop: Apple Inc. nudges customers to Apple Music after shuttering ad-supported service; New Yorkers order milk, cake and hot chocolate on Seamless during a blizzard; Why most Web sites look the other way on ad blockers; Amazon’s shipping costs swell in holiday crunch.
Victoria’s Secret matches bikinis with mobile on interactive shopping platform – Mobile Commerce Daily
Mobile Commerce Daily today - Victoria’s Secret matches bikinis with mobile on interactive shopping platform; Shake Shack, Dunkin’ Donuts see success with Visa Commerce Network.
Bang & Olufsen grants total control via connected mobile app – Luxury Daily
Luxury Daily today - Bang & Olufsen grants total control via connected mobile app; 5 new luxury retail formats to look out for this year.
Why loyalty points may become mobile wallets’ primary currency – Mobile Commerce Daily
Mobile Commerce Daily today - Why loyalty points may become mobile wallets’ primary currency; HotelTonight checks in new booking features alongside enhanced in-app chat.
Ineffective mobile usage, ROI measurements are marketers’ downfalls: Forrester
Marketers’ failure to accurately invest in mobile channels with appropriate budgets has resulted in a struggle to measure return on investment, meaning that brands must fully integrate mobile with their marketing strategies this year, according to a report from Forrester Research.