Mobile Commerce Daily today - McDonald’s 7M app downloads highlights effectiveness of relevant incentives; Los Angeles is latest big city to embrace mobile ticketing.
Today in mobile marketing – Facebook Inc. takes on Google in ads with people targeting in mobile Web; Waze to scoop up more data through new partnerships; Google Glass goes dark on its social media accounts; Amazon Payments' transaction volume surged in 2015.
As consumers hunkered down to endure the recent winter storm with their smartphones in hand, brands such as Home Depot and Walmart missed a major opportunity to directly connect with users via paid and earned media.
As streaming music video starts landing on more mobile applications and sites, startup Vadio is looking to conquer this growth area with the assistance of new senior vice president of marketing, Brent Hieggelke, who helped build Urban Airship into a mo...
Luxury Daily today - Social media engagement proves all publicity is good publicity: Fashionbi; Chinese New Year do’s and don’ts for luxury brands and retailers.
Mobile Commerce Daily today - 65pc redeem mobile coupons within five minutes: report; Frames Café taps paper-based beacons to streamline ordering.
Today in mobile marketing – Spotify will bring you video starting this week; Even the super rich want free Wi-Fi in hotels; GrubHub to select two directors, brightens outlook, unveils buyback; Twitter CEO confirms exit of 4 phenomenal execs.
Luxury Daily today - SLH launches new app to reach mobile travelers; Lane Crawford bridges modernity and tradition to fete Chinese New Year.
NEW YORK – After a disappointing holiday season to end 2015, what will this year bring for the luxury industry?
A key theme throughout Mobile Marketer’s Mobile FirstLook Strategy 2016 conference last week was how precision targeting and customized marketing are quickly scaling up and promise to be an important strategic advantage for forward-thinking marketers in 2016. For the full analysis, watch this video.