NEW YORK – Foursquare’s new president said at Mobile Marketer’s Mobile FirstLook: Strategy 2016 that this year will see marketers scale up their use of mobile data to target consumers based on their activities in the physical world.
Today in mobile marketing – Super Bowl 50 puts tech in its starting lineup; Facebook launches real-time sports platform; IBM acquires Ustream, launches cloud video unit; Google's Android generates $31 billion revenue, Oracle says.
NEW YORK – An mCordis executive at Mobile Marketer’s Mobile FirstLook: Strategy 2016 advised marketers to leverage mobile as a personalization medium rather than an advertising channel by developing empathy and understanding for consumers.
Mobile Marketer presented its Mobile FirstLook: Strategy 2016 conference on Wednesday, Jan. 20, in New York. Here are some pictures from the event.
Mobile Commerce Daily today - Sephora’s Virtual Artist brings augmented reality to large beauty audience; Macy’s rings up 3D Touch, new Apple Watch features.
Luxury Daily today - Consumer journey funnel leads from inspiration to digital integration; Brand strength relies on stability, consistency and trust, says Breguet exec.
Luxury Daily today - Consolidated, focused messaging will help fight disruption; Evolving luxury climate creates opportunities, anxiety: BCG.
Mobile Commerce Daily today - HSN’s loyal customers spend more when engaged on multiple platforms; Overstock.com taps one-hand ergonomics to update checkout.
NEW YORK – A Forrester research analyst at Mobile Marketer's Mobile FirstLook: Strategy 2016 urged marketers to create a comprehensive strategy to better compete for consumers’ mobile moments with an application and a toolbox of mobile tactics.
Mobile Commerce Daily today - Macy’s exec: Mobile shopping behavior evolves to embrace purchasing; Belk’s beacon-powered push notifications yield higher customer engagement.