Jaguar boosts entry-level efforts with emotional Instagram placement – Luxury Daily
Luxury Daily today - Jaguar boosts entry-level efforts with emotional Instagram placement; Luxury brands ramp up digital efforts, show varied priorities: report.
Will WhatsApp become a primary conduit between businesses, consumers?
The news that WhatsApp will soon start allowing business to communicate directly with users reflects how popular messaging applications are reimagining traditional marketing and unlocking one-to-one engagement opportunities for brands.
Mobile payments have significant opportunity with tech-savvy moms – Mobile Commerce Daily
Mobile Commerce Daily today - Mobile payments have significant opportunity with tech-savvy moms; The week ahead in mobile commerce: NRF, Starbucks and omnichannel.
Retail stores a necessity for generating online purchases in Asia: Agility – Luxury Daily
Luxury Daily today - Retail stores a necessity for generating online purchases in Asia; Chopard champions French filmmakers for digital film festival.
Mobile Minutes: Heads Up; Android Pay; TodayTix; Nosy phones
Today in mobile marketing – How Heads Up! became a hit with staying power; Android Pay rewards: Google offers free songs, Chromecasts to encourage people to try mobile payments system; Millennials account for 70pc using TodayTix app; Your Android phone is too damn nosy.
The week ahead in mobile marketing: Data, personalization and a missed opportunity
Watch for marketers to quickly ramp up use of data for more personalized mobile engagements while big brands gearing up for the Super Bowl are likely to miss the opportunity for direct engagements with viewers. For the full forecast, watch this video.
DKNY, Lesportsac serve inclusive experiences on location-based discount app – Mobile Commerce Daily
Mobile Commerce Daily today - DKNY, Lesportsac serve inclusive experiences on location-based discount app; Anthropologie wraps up gift registry sales via iPhone app update.
Lane Crawford explores ‘fabric of the moment’ with denim destination – Luxury Daily
Luxury Daily today - Lane Crawford explores 'fabric of the moment' with denim destination; Dior makes iconic comparison to tout stiletto’s silhouette-enhancing properties.
Mobile Minutes: Hyatt’s data breach; Facebook; Virtual reality; IOS 9.3
Today in mobile marketing – Checking in at a hotel? Hackers may be too; In India, Mark Zuckerberg can’t give Internet access away; Virtual reality could become an $80B industry: Goldman; 7 new features coming to your iPhone and iPad with iOS 9.3.
Apple curbs iAds control in a win for marketers, publishers and Facebook
Reports that Apple is stepping back involvement with its iAds mobile advertising platform to give publishers more control – and money – is an important and necessary shift towards a more open stance the company hopes will boost both its iAds and Apple News products amid stiff competition from Facebook.