Mobile Marketer Marketing Sectors Feed

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Mobile video’s 2016 playbook: Apps, location targeting and native placement

By | January 11th, 2016|Mobile|

With mobile a significant driver of video viewing in 2015, forward-thinking marketers will explore the entire range of engagement opportunities for video content on smartphones in 2016, including in-application strategies, location targeting and native...

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Mobile marketing week in review: CES, native ads and customization

By | January 10th, 2016|Mobile|

The first week of 2016 saw significant developments in the Internet of Things and wearables at the Consumer Electronics Show, potential warnings signs for native ads and a sneak peak of how mobile experiences will become more customized this year. For ...

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Mobile Minutes: Digital video reigns; Lenovo taps 3D scanning; Apple’s Achilles heel; Goodbye Motorola

By | January 10th, 2016|Mobile|

Today in mobile marketing – Digital video to surpass TV by 2020, says YouTube's Kyncl; Lenovo unveils first smartphone powered by Google's Tango; New iPhone 7 leak exposes Apple's Achilles heel; Goodbye, Moto(rola). Iconic brand name to be phased out.

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Mobile Minutes: Facebook Messenger; Apple buys Emotient; Smartphone passports; Smartphones evolve

By | January 7th, 2016|Mobile|

Today in mobile marketing – Facebook's Messenger app passes 800 million users; Apple buys artificial-intelligence startup Emotient; This 200-year-old company wants to replace your passport with a smartphone; Phones will take a different form: BlackBerry's Chen.

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Mobile Minutes: Facebook Messenger; Apple buys Emotient; Smartphone passports; Smartphones evolve

By | January 7th, 2016|Mobile|

Today in mobile marketing – Facebook's Messenger app passes 800 million users; Apple buys artificial-intelligence startup Emotient; This 200-year-old company wants to replace your passport with a smartphone; Phones will take a different form: BlackBerry's Chen.

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How mobile can streamline returns and exchanges for better omnichannel experiences – Mobile Commerce Daily

By | January 6th, 2016|Mobile|

Mobile Commerce Daily today - How mobile can streamline returns and exchanges for better omnichannel experiences; MasterCard’s grocery-ordering program showcases connected technology’s everyday convenience.

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