Walmart pursues mcommerce leadership by tapping MasterPass – Mobile Commerce Daily
Mobile Commerce Daily today - Walmart pursues mcommerce leadership by tapping MasterPass; Staples targets small business owners via support app.
Mobile Minutes: Instacart layoffs; Windows 10; Tech stocks; Twitter invests in Muzik
Today in mobile marketing – Are Instacart layoffs a sign of things to come?; Microsoft's latest operating system running on 200 million devices; Tech stocks slammed in broader market plunge; Twitter invests in Muzik, a high-end headphone startup.
Top 10 mobile advertising campaigns of 2015
In 2015, Coca-Cola, Maytag and Toyota blazed the trail for big brands in mobile advertising with cutting-edge campaigns that advanced how to connect with consumers and build brand awareness via smartphones.
Moët & Chandon captured last moments of 2015 in virtual toast – Luxury Daily
Luxury Daily today - Moët & Chandon captured last moments of 2015 in virtual toast; Luxury brands’ boutique mindset a barrier to sales.
Mobile retail trends to watch out for in 2016 – Mobile Commerce Daily
Mobile Commerce Daily today - Mobile retail trends to watch out for in 2016; Mazda revs up sales through Instagram conversation and conversion.
Verizon partners with mobile video giant Buzzfeed for Go90 promotion
Verizon is tapping into Buzzfeed's wide reach with video on social media to promote its mobile video platform Go90, revealing how much of a big player the medium has become in the past year.
Coca-Cola targets on-the-go travelers via text-to-win sweepstakes sponsorship – Mobile Commerce Daily
Mobile Commerce Daily today - Coca-Cola targets on-the-go travelers via text-to-win sweepstakes sponsorship; Red Robin serves up mobile-optimized egift cards, targeting generous diners.
Emilio Pucci takes whimsical look at aesthetic transition – Luxury Daily
Luxury Daily today - Emilio Pucci takes whimsical look at aesthetic transition; Armani is Luxury Daily’s 2015 Luxury Marketer of the Year.
How marketers missed out on native video monetization in 2015
While 2015 may have been a big year for the number of eyeballs on native video, especially with Facebook, marketers that leveraged short-form missed the mark by not accurately monetizing this year.
Jimmy Choo flaunts seasonal shoes via influencer insights – Luxury Daily
Luxury Daily today - Jimmy Choo flaunts seasonal shoes via influencer insights; Neiman Marcus is Luxury Daily’s 2015 Luxury Retailer of the Year.