VR elicits 27pc higher emotional engagement than 2D environment: report
VR is proving to return dividends in the most integral marketing components, increasing engagement by 34 percent over identical content viewed in 2D, according to a new report.
Mobile Minutes: Sponsored Facebook messages; IoT security; Oracle cloud investment; Political ads
Today in mobile marketing – Ping! Say hi to sponsored messages in Facebook Messenger; After cyber attacks, Internet of Things wrestles with making smart devices safer; Oracle widens cloud investments to battle bigger Amazon threat; Why Facebook showed you that ad for the candidate you hate.
Galeries Lafayette turns flagship store into polar wonderland with augmented reality – Luxury Daily
Luxury Daily today - Galeries Lafayette turns flagship store into polar wonderland with augmented reality; Tiffany holiday campaign sparkles with upbeat footage, music.
Toys “R” Us prepares for holidays with in-store mapping – Mobile Commerce Daily
Mobile Commerce Daily today - Toys “R” Us prepares for holidays with in-store mapping; JCPenney offers exclusive Black Friday preview to mobile app users.
McDonald’s catches up, will finally offer mobile ordering next year – Mobile Commerce Daily
Mobile Commerce Daily today - McDonald’s catches up, will finally offer mobile ordering next year; PetSmart’s new Web site to streamline ordering process.
Sephora, Amazon top list of retailers with social media marketing acumen
Retailers who inject a significant level of interactivity into their social media presence find the greatest foothold among consumers, says a new report from Lithium.
Forevermark brings campaign couple to life with first-person storytelling – Luxury Daily
Luxury Daily today - Forevermark brings campaign couple to life with first-person storytelling; Versace trots the globe in style, showcasing individual city street fashion.
Mobile Minutes: DirecTV and Apple TV; Walmart Pay’s new partners; Fake retail app warning; Social media on election nigh
Today in mobile marketing – AT&T's DirecTV Now may include free Apple TV, Fire TV Stick; Wal-Mart Pay in talks with several mobile wallet companies; Beware, iPhone users: fake retail apps are surging before holidays; For election night, social media will be hangout, support group for voters.
Sephora, Amazon top list of retailers with social media marketing acumen
Retailers who inject a significant level of interactivity into their social media presence find the greatest foothold among consumers, says a new report from Lithium.
Sephora debuts chatbot features for consumers at home and in-store – Mobile Commerce Daily
Mobile Commerce Daily today - Sephora debuts chatbot features for consumers at home and in-store; Uber rolls out major redesign.