PayPal’s One Touch sees significant use in a boost for platform – Mobile Commerce Daily
Mobile Commerce Daily today - PayPal’s One Touch sees significant use in a boost for platform; Announcing the 2015 Mobile Commerce Awards winners.
Bally juxtaposes its aesthetic, modernist design in British Vogue film – Luxury Daily
Luxury Daily today - Bally juxtaposes its aesthetic, modernist design in British Vogue film; Top 10 multichannel marketers of 2015.
Mobile Minutes: Google’s smarter messaging app; Jet.com; Tech giants fall; Twitter
Today in mobile marketing – Google plans new, smarter messaging app; Why Jet.com says it's got a smarter way for you to shop online; Tech giants that fell from grace; Twitter's Dorsey wants users to be more expressive.
Twitter’s patent for selfie drone creates opportunity for marketers
Twitter is tapping into the interest around drones and mobile video with a patent on an unmanned aerial device that takes photos and video, potentially opening an opportunity for markets to further connect with fans.
Unilever is 2015 Mobile Marketer of the Year
Unilever’s ability to consistently churn out viral videos, quickly move on emerging opportunities and enthusiastically look beyond the banner ad proves that it grasps how to effectively connect with mobile users in a way that few others do, which is why it is the 2015 Mobile Marketer of the Year.
Starbucks is 2015 Mobile Retailer of the Year – Mobile Commerce Daily
Mobile Commerce Daily today - Starbucks is 2015 Mobile Retailer of the Year; Wayfair builds mcommerce strength with 35pc of orders on mobile.
Georg Jensen activates holiday gifting with two-screen experience – Luxury Daily
Luxury Daily today - Georg Jensen activates holiday gifting with two-screen experience; Top 10 luxury advertising efforts of 2015.
Mobile Minutes: Facebook for work; Amazon’s Echo; Buying a phone; Movies for Vine
Today in mobile marketing – Facebook plans to shape up social software for work in 2016; Why I think Amazon's Echo is the breakthrough product of 2015; The year we started buying phones like we buy cars; Doug Barry, John Baldecchi form Digital Riot Media to make movies for Vine fans.
Google suggests intent more useful than demographics on mobile
While targeting specific demographics is a tried-and-true strategy for many mobile marketers, the key to driving sales and reaching new customers lies in identifying consumer intent, insists Google in a new analysis.
Mobile Minutes: Facebook app; NFL and Snapchat; BlackBerry blooms; Apple, Samsung face off
Today in mobile marketing – Facebook tops 2015 US app charts, Netflix app surges worldwide; NFL signs on as first Snapchat Explorer sports partner; BlackBerry earnings top expectations on software; shares rally; Apple and Samsung will launch mobile payment battle in China in 2016.