Breitling propels two-way communication with connected timepiece – Luxury Daily
Luxury Daily today - Breitling propels two-way communication with connected timepiece; Saks Fifth Avenue narrows focus with dedicated men’s store.
Why mobile native advertising is key for connecting with users: MMA
Mobile native advertising is proving to be an effective mobile ad strategy, with campaigns from Dunkin’ Donuts, Pandora and EA seeing significant results compared to other forms of mobile ads, according to the new Guidance Report, Mobile Native Advertising from the Mobile Marketing Association.
How Nike, Lucky Charms and JCPenney are winning on Tumblr
Brands such as Nike, Lucky Charms and JCPenney crushed it on Tumblr in 2015 with sponsored posts that drew significant engagement by pairing visually appealing imagery with humorous copy – both unflinchingly brief.
MyTheresa embraces mobile functionality for channel update – Luxury Daily
Luxury Daily today - MyTheresa embraces mobile functionality for channel update; Fashion brands still struggling with sustainability practices: Fashionbi.
Victoria’s Secret, Amazon dominate social media discussion regarding holiday sales: report – Mobile Commerce Daily
Mobile Commerce Daily today - Victoria’s Secret, Amazon dominate social media discussion regarding holiday sales: report; Retale steps into virtual reality showroom through commerce app.
Mobile Minutes: Regulators eye sponsored data; Snapchat’s data deals; Apple names COO; Silicon Valley cools
Today in mobile marketing – Regulators want to talk to AT&T, Comcast and T-Mobile about sponsored data; Snapchat is cutting data deals to lure advertisers; Apple names Jeff Williams COO, a job once held by Tim Cook; Silicon Valley's cash party is coming to an end.
The biggest mobile marketing wins and losses of 2015
Mobile marketing amassed an impressive list of wins in 2015, from $30 billion in ad spend to surpassing desktop in search queries and television in time spent, with the biggest loss a lack of marketing opportunities tied to technology advances.
Taco Bell garnishes mobile loyalty with gamification for millennial appeal – Mobile Commerce Daily
Mobile Commerce Daily today - Taco Bell garnishes mobile loyalty with gamification for millennial appeal; Macy’s inspires holiday shopping cheer through Instagram with short video.
Mercedes trades old luxury for new with ride-sharing app – Luxury Daily
Luxury Daily today - Mercedes trades old luxury for new with ride-sharing app; Search-engine marketing, mobile-first attitude define “Genius” brands: L2.
Mobile Minutes: Facebook and Uber; Apple shuts Topsy; Amazon’s thank you notes; Wearables disappear
Today in mobile marketing – Facebook partners with Uber for ride-hailing service via Messenger; Apple shuts Twitter-analytics firm Topsy; Amazon beefs up gift receipt service with automated thank you notes; 2016 will be the year wearables disappear, says VC.