When marketers hold events designed to break world records and promote good brand sentiment, mobile video and social are playing a significant part of the strategy to get the most mileage out of these happenings.
Mobile Commerce Daily today - Food Lion harmonizes Shazam, beacons and music for mobile coupon innovation; Biometrics to support 50pc of mobile transactions in 2016: report.
Luxury Daily today - Kering, Galeries Lafayette join Paris solidarity alliance; CFDA taps BCG to explore fashion show’s role today.
Today in mobile marketing – Yelp drops on Facebook site to find professional services; In proposed sale to Saks Fifth Avenue owner, Gilt Groupe’s value is slashed; Pinterest to open up promoted pins to all US businesses; Amazon dodges bullet in Seattle union measure.
The ability to target the right audience on mobile is becoming a key factor in the success of campaigns as smartphone adoption continues to grow, with tapping into data such as behavior, location, weather and events getting easier as programmatic matur...
Luxury Daily today - Burberry brings personalization to big screen via interactive billboard; Ferragamo best positioned to leverage women's footwear market growth.
Digital rewards platform developer Perk is acquiring mobile platform Viggle, an investment which will bring the former's clients a more comprehensive method for appealing to and engaging smartphone-savvy consumers.
Today in mobile marketing – In virtual reality headsets, investors glimpse the future; Samsung adding pressure-sensitive display, high-speed charging port to Galaxy S7; Pandora station converts your thumbs-ups into its playlist; IPhone 5S price cut by half in India: Can Apple Inc. dominate world's fastest-growing smartphone market?
Mobile Commerce Daily today - Starbucks stirs up mobile sales with holiday instant win game; Home Depot leads mobile retail with in-app chat, in-store services: report.
Mobile Commerce Daily today - Express unfurls mobile-optimized gift guides via stylish Instagram posts; Why Apple Pay is not gaining ground against PayPal, bank apps.