Gucci hands Snapchat over to ‘creative pioneer’ Jared Leto – Luxury Daily
Luxury Daily today - Gucci hands Snapchat over to 'creative pioneer' Jared Leto; Louis Vuitton reveals inner techie to launch personal collection.
Mobile Minutes: Mobile video; FanDuel; Alibaba’s media aspirations; Taiwan’s protest app
Today in mobile marketing – Mobile video growth slows as it nears half of digital content; New York court orders DraftKings, FanDuel to cease operating in state; Alibaba's burgeoning media empire is starting to look a lot like Amazon’s; A protest app rises to the top in Taiwan.
Top 10 mobile messaging campaigns of 2015
A slew of major brands found the right ingredient to marketing success in mobile messaging this year, resulting in the introduction of campaigns leveraging aspects from branded emojis to personal concierge solutions.
Top 10 mobile coupon-enabled campaigns of 2015 – Mobile Commerce Daily
Mobile Commerce Daily today - Top 10 mobile coupon-enabled campaigns of 2015; Samsung Pay swipes in gift cards for deeper retail integration.
Chandon catches up with friends in #BestieWishes bottle campaign – Luxury Daily
Luxury Daily today - Chandon catches up with friends in #BestieWishes bottle campaign; Online interaction rarely overlaps with offline conversation: report.
Mobile Minutes: Marketing to millennials; Snapchat outranks Instagram; Facebook bends; Twitter’s non-active users
Today in mobile marketing – Market to millennials by getting out of the way; Snapchat outranks Instagram as fastest-growing social network for American millennials: Harvard IOP poll; Facebook bends to publishers, tweaks Instant Articles advertising; Twitter looks to make money from ads aimed at logged-out users.
Mobile video ad views on YouTube surpass desktop in 2015
Mobile accounted for nearly two-thirds of the 470 million YouTube views for the 10 most popular video ads on the platform in 2015, pointing to consumers’ interest in branded video as their viewing habits increasingly move to mobile devices.
Walmart seizes mobile payment opportunity with own cross-device wallet – Mobile Commerce Daily
Mobile Commerce Daily today - Walmart seizes mobile payment opportunity with own cross-device wallet; In-store mobile payments grow by more than three times in 2015: report .
Lancôme leads into the holidays with whimsical countdown – Luxury Daily
Luxury Daily today - Lancôme leads into the holidays with whimsical countdown; 33pc of consumers have made a cross-border ecommerce purchase: report.
Mobile Minutes: Mozilla shutters Firefox OS; Smartphones face obsolescence; Wireless-charging hurdles; Uber exits Delhi
Today in mobile marketing – Mozilla shutters Firefox OS, gives up on smartphones; Why smartphones could be dead in 5 years; Wireless-charging tech just got another hurdle thrown in its way; Uber ends its rickshaw-hailing service in Delhi.