Instagram is proving to be a strong advertising platform to drive mobile application installs, with a click-through rate of 0.8 percent compared to Facebook’s rate of 0.6 percent, according to a new report from Nanigans.
Luxury Daily today - Cartier brings window shopping online via interactive feature; Fendi flashbulbs explode, giving way to gifting ideas.
Mobile Commerce Daily today - Beacons to deliver 1.6B coupons annually by 2020: report; Express spotlights in-app merchandising with fully native product pages.
Today in mobile marketing – Can your mobile customers afford to watch your ads?; Twitter tests displaying Tweets out of chronological order; Pinterest acquires The Hunt and Pext to build out shopping; Apple Watch 2 release date rumors: Apple Inc. planning March 2016 event For smartwatch, 4-inch iPhone 6C.
Luxury Daily today - Balmain’s “army” undergoes avatar makeover for Kardashian gaming app; Luxury now defined by rarity: McCann Truth Central.
Mobile Commerce Daily today - Krispy Kreme bakes up mobile innovation with bar code made of glaze; Sears incentivizes app downloads with free in-store shipping perk.
Today in mobile marketing – Columbus to be first iBeacon city in the country; Demand for Netflix, Amazon and other streaming video continues to grow; Facebook shuts down Creative Labs, apps; 'If Yahoo is right, we might look at it': Verizon CFO hints at interest in Yahoo's Internet assets.
While teenagers insist just about any social media site is cooler than Facebook, these consumers still use the latter most and savvy marketers continue to boost their youth strategies with it, according to a new report from Forrester.
Luxury Daily today - Growth of mobile commerce creates online and in-store opportunities; Ferragamo tries on icons for a new footwear generation.
Today in mobile marketing – South Korea investigates 9 Samsung executives on suspicion of insider trading before C&T deal; Smartphone market set for slowest ever growth; Multiple users, multiple systems, multiple devices: Is this the smart home from hell?; Penrose Studios’ Rosebud is a breakthrough for mobile virtual reality.