App installs jump up to 74pc following TV ads: report
Mobile application installs increase 56 percent to 74 percent after a television ad is shown, according to new research from Fetch.
Top trends across 2015’s award-winning mobile campaigns: report
In an analysis of 2015’s award-winning mobile marketing campaigns, Millward Brown and the Mobile Marketing Association found that the best efforts tended to embrace mobile innovation and immersive experiences to connect with audiences on a deeper level.
Mobile Minutes: Apple taps carrier billing; Facebook expands live streaming; YouTube seeks streaming rights; Amazon Fire
Today in mobile marketing – Apple takes mobile phone billing to Russia; Facebook Inc. updates live video streaming for all users in US test; YouTube seeks streaming rights to TV shows, movies; Amazon launches Fire tablet in China.
Why Amazon, not Starbucks, could dominate mobile delivery in 2016 – Mobile Commerce Daily
Mobile Commerce Daily today - Why Amazon, not Starbucks, could dominate mobile delivery in 2016; Rouse malls highlight path for beacon expansion and targeted offers.
Neiman Marcus counts down to Christmas with Instagram gift guide – Luxury Daily
Luxury Daily today - Neiman Marcus is enticing its consumers who "Love to Give" with an Instagram gift guide; What key lessons can be gleaned from Tamara Mellon’s bankruptcy?
Hennessy spurs mobile gifting with Drizly endorsement – Luxury Daily
Luxury Daily today - Hennessy spurs mobile gifting with Drizly endorsement; 65pc of affluents demand highly customized shopping experience: report.
Mobile Minutes: LinkedIn updates app; Snapchat shares content; British Airways boosts Apple Watch; Uber pushes mapping
Today in mobile marketing – LinkedIn needs to get you excited again. Here's how it'll do it; Snapchat Discover content is now shareable; British Airways to expand Apple Watch support; Uber has hired another Google Maps exec.
Social media evolves into key component of Thanksgiving weekend sales – Mobile Commerce Daily
Mobile Commerce Daily today - Social media evolves into key component of Thanksgiving weekend sales; Why retailers are still playing catch-up to Amazon’s app.
Online stars match global celebrities in influence, but for how long?
Thanks to a cultural fixation on celebrity, it seems that partnerships between brands and influencers will never go out of style.
Walmart sparks SMS innovation to transform in-store product search – Mobile Commerce Daily
Mobile Commerce Daily today - Walmart sparks SMS innovation to transform in-store product search; Hudson’s Bay exec affirms massive shift from desktop to mobile.