Luxury Daily today - De Beers captures women’s brilliance in user-generated content app; Louis Vuitton emphasizes importance of journey over destination for cruise ads.
Today in mobile marketing - Apps to organize and quell the political onslaught; Court rules Apple will not pay triple damages for infringing on university patent; Sony's answer to Apple Pay is laying tracks for Asian expansion; Twitter stock pops after...
Mobile advertising is living up to the hype as an effective marketing method, closing the divide with higher CPMs than desktop, according to a new report from PubMatic.
Luxury Daily today - Apple continues infiltration of high-fashion as Met Gala sponsor; Recipe for success: Constant innovation and a consumer-first mindset.
RANCHO MIRAGE, CA – A Dstillery executive at the Mobile Shopping Summit 2015 underscored the growing opportunities for leveraging mobile user data to make offline marketing more precise.
Today in mobile marketing - LinkedIn shows off Project Voyager, its new flagship mobile app; Digital payment company Square files for IPO; Yahoo wants to kill passwords with revamped Mail app; Bernie Sanders makes big Twitter purchase.
Mobile Commerce Daily today - Gilt exec: Hermès handbags sell better on mobile than desktop; Why magnetic positioning could be bigger than beacons: RetailMeNot exec.
Mobile Commerce Daily today - Gilt exec: Accessories and jewelry are heavy-hitting items on mobile; Why magnetic positioning could be bigger than beacons: RetailMeNot exec.
Mobile Commerce Daily today - Sephora exec: Beacons need more time to evolve; How Expedia fuels shopping journey sales via mobile marketing automation.
Luxury Daily today - Barneys exec: Responsiveness strategy should spotlight mobile over desktop; Market to consumers’ hearts, not their smartphones: Moët Hennessy CMO.