Snapchat hopes to make a significant uptick in marketing palatable to users with an opt-in approach, but its biggest challenge is helping marketers measure the return on their investments.
Luxury Daily today - Four Seasons Austin taps into city’s roots with curated playlists; Top 10 luxury brand efforts of Q3.
Today in mobile marketing – Facebook's Like button set to get more emotive; Samsung says personal payment information not at risk; Beautiful new app is like a stress-relieving lava lamp; IPhone 7 rumors: Apple Inc. patent points to wireless charging through speaker coil, taptic engine.
Luxury Daily today - Neiman Marcus simplifies holiday gifting with mobile Christmas Book integration; Dolce & Gabbana pens love note to mothers in multifaceted winter campaign.
Significantly more predictive experiences are available on mobile now compared with a year ago, opening up new opportunities for marketers adept at massaging data.
Today in mobile marketing – Google tests mobile instant publishing service to rival Facebook, Apple; Apple's iOS is still getting crushed by Android in the US; Facebook plunges into home repair matchmaking service; FanDuel bans employees from playing daily fantasy contests for money.
Mobile Commerce Daily today - Mcommerce sales to reach $142B in 2016: Forrester; Top 10 mobile-offline activations from Q3.
Mobile Commerce Daily today - How Urban Outfitters plans to boost mobile sales with visual search; Office Depot overhauls app to enhance integration with stores.
Luxury Daily today - John Varvatos rocks on with Feels music discovery application; Top 10 luxury brand social marketers of Q3.
Today in mobile marketing – Snapchat on pace to overtake Facebook for video supremacy; Twitter rolls out feature that showcases day's best tweets; Apple acquires startup developing advanced AI for phones; Microsoft unveils new smartphones in bid to revive mobile business.