Luxury Daily today - Moët Hennessy USA launches educational mobile site to sophisticate consumers; Harrods throws party in Turkey to reach consumers globally.
Facebook, Apple and Amazon saw the biggest jumps in brand value on a list of this year's most valuable brands and it is no coincidence that each is a leader in its respective sector when it comes to mobile innovation.
Today in mobile marketing – Wear alone smartwatches will cannibalize 70pc of the smartphone market; Twitter appoints Jack Dorsey CEO, seeks new chairman; Google told by Russian regulator to unbundle Android search; MIPJr: ICarly creator says more screens boost business.
Mobile Commerce Daily today - More than half of consumers dissatisfied with mobile retail experiences: Adobe; Bud Light uncaps mcommerce for foray into smart home appliances.
Target, Calvin Klein and Maybelline are among the top marketers leveraging a variety of advertising channels, social media networks and applications across mobile to better reach millennial consumers and break the mold of the traditional banner ad in t...
Mobile Commerce Daily today - Top 10 Q3 mobile and social commerce activations; Walmart expands mobile-enabled grocery pickup as shopping habits evolve.
Luxury Daily today - Harrods goes “Cover to Cover” to attract male consumers; Tom Ford disrupts live-streaming trend with cinematic runway presentation.
Today in mobile marketing – Snapchat plans to launch sponsored lenses to make selfies generate ad revenue; Everyone you know will be able to rate you on the terrifying ‘Yelp for people’ — whether you want them to or not; Millions of T-Mobile customers exposed in Experian breach; Evernote’s job cuts are a rare pullback for billion-dollar startup.
The advent of ad-blocking on mobile could spur a period of experimentation as marketers unearth different ways to get in front of consumers, with branded content and in-application ads two likely areas of focus.
Mobile Commerce Daily today - Amazon gains mcommerce advantage as early supporter of universal links; Target Cartwheel’s responds to user habits, allowing organization of coupons.