Today in mobile marketing – Facebook, eyeing TV dollars, rolls out new ad products; Apple sells 13 million iPhones over weekend; Samsung Pay goes live in the US; Snapchat has exponentially expanded visibility.
Mobile Commerce Daily today - Taco Bell extends successful mobile-ordering push to the Web; R/GA exec: Leverage mobile to make store associates smarter than today’s shopper.
Luxury Daily today - Chanel plays with jazz band for Blues Rhythm collection effort; Ecommerce growth does not need to mean slowed in-store conversions: report.
NEW YORK – An executive from Maxus Global at the Mobile Media Summit stressed how important it is for marketers to not follow the herd and think carefully about how to approach the growing number of mobile platforms as they are very different from one another.
Mobile Commerce Daily today - How retailers’ mobile shipping options can diminish Amazon’s looming shadow; Mobile payment data breaches to grow in the next 12 months: report.
Luxury Daily today - Bally underscores craft during Milan Fashion Week via Periscope; How should luxury retailers prepare for Golden Week?
Today in mobile marketing – IPhone 6S global launch undeterred by Pope's visit or bad weather; Sprint, T-Mobile escalate war for new iPhone customers; Google said to be under U.S. antitrust scrutiny over Android; BlackBerry to launch Android smartphone.
When it comes to social media marketing, brands still frequently focus on curated hashtags to support a campaign and engage users even though there is little impact – and even sometimes, a negative one – on performance.
As the free trial period ends this week for the first Apple Music subscribers, the streaming service is attracting big brand advertisers, some that have not been in this space before, according to a new report from Xappmedia.
Please register for this free webinar Thursday, Oct. 29 at 2–3 p.m. ET on good versus great mobile engagement and how to get opt-ins. Experts will discuss the industry’s largest study of opt-in rates and trends to provide benchmarks across 15 different industries.