Mobile Commerce Daily today - Kohl’s unfolds in-store app mode to kick off omnichannel blitz; Starbucks steams up sales with national Mobile Order and Pay expansion.
Luxury Daily today - Better clienteling will help retailers improve sales, service: report; Condé Nast tight-lipped on September Vogue’s ad page stats.
Today in mobile marketing – Groupon to cut 1,100 jobs as it restructures outside N. America; Streaming music service Deezer plans IPO to challenge Spotify, Apple; This is how #AskTrump backfired on The Donald; Hot-button issue: IPhone 6S hints at an end to the home button.
With push notifications and in-app messaging expected to be a core product function on any connected object going forward, Forrester Research pinpoints 10 emerging best practices marketers must adopt to ensure strong engagement rates.
Luxury Daily today - LuxDeco creates interactive resource with scannable magazine debut; Armani motivates consumers to embrace experiences with inspirational content.
Mobile Commerce Daily today - Domino’s grabs bigger slice of mobile sales via loyalty program; Sally Hansen polishes mobile sales via ManiMatch app.
Luxury Daily today - Bloomingdale’s uses fashion week as backdrop to promote exclusive designs; Valentino pulls strings to whimsically promote fall collection.
Mobile Commerce Daily today - Do ride-sharing app partnerships drive revenue, awareness for brands?; Champs Sports slam-dunks sneaker launch dates into mcommerce app.
Today in mobile marketing – Apple customers report devices crashing on iOS 9 update; Who needs an interface anyway?; Pinterest hits 100 million monthly users in bid for ad-search dollars; YouTube launches mobile game streaming service.
Revelations last week about the impending arrival of a dislike button on Facebook may have users excited, but the news also has the potential to aid brands’ advertising efforts through the collection of consumer data that can be used to improve targeting efforts.