Bentley pushes Bentayga with emotional recognition and innovative app – Luxury Daily
Luxury Daily today - Bentley pushes Bentayga with emotional recognition and innovative app; Localization presents obstacles, opportunities for brands: L2.
Urban Airship exec: Consumers expect magical mobile experiences
NEW YORK – An Urban Airship executive at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 emphasized the importance of unadvertising, a concept derived from consumers' waning interest in traditional intrusive ads and growing desire to choose with which content they engage.
Mobile Minutes: InMobi and APUS; Apple’s patent win; News Corp. buys Unruly; Uber rivals partner
Today in mobile marketing – India's InMobi ties up with China's APUS to take on Google; Apple wins patent ruling against Samsung in U.S. appeals court; News Corporation to buy Unruly for up to $176 million; Uber rivals form international alliance.
Krispy Kreme digs up in-store treasure with pirate-themed mobile site – Mobile Commerce Daily
Mobile Commerce Daily today - Krispy Kreme digs up in-store treasure with pirate-themed mobile site; Macy’s reduces mobile payments friction with PayPal One Touch.
Make mobile personalized, localized and timely for success with millennials: Finish Line exec – Mobile Commerce Daily
Mobile Commerce Daily today – Make mobile personalized, localized and timely for success with millennials: Finish Line exec; Pep Boys thanks SMS and wallet program for successful mobile entry.
Barneys exec: Stay ahead of curve, take risks and provide experiences – Luxury Daily
Luxury Daily today - Barneys exec: Stay ahead of curve, take risks and provide experiences; Luxury legacy created by brand mission and mythology.
Will retailers finally master location-based marketing this holiday season? – Mobile Commerce Daily
Mobile Commerce Daily today - Will retailers finally master location-based marketing this holiday season?; Home Depot climbs the rungs on digital gifting by embracing mobile.
Saks gives consumers front row seat for NYFW via Meerkat streaming – Luxury Daily
Luxury Daily today - Saks gives consumers front row seat for NYFW via Meerkat streaming; Harrods shows ageless appeal of furnishings with in-store installation.
Mobile Minutes: Smartphone-summoned public transportation; Stripe launches Relay; Salesforce and IoT; Tweet to donate
Today in mobile marketing – Driverless pod paves way for smartphone-summoned transport; Stripe unveils Relay to make it easier to shop on mobile; Salesforce seeks to organize Internet of Things; Want to donate to a political candidate? Now there's a tweet for that.
Ford chases millennials on messaging apps via branded emojis
Ford recently launched a new branded sticker keyboard through mobile messaging applications while GE developed science lessons incorporating emojis, amplifying the role of emoji-centric marketing tactics through creative and offbeat methods.